Target’s dollar week, MY ASS.

I don’t normally read Sunday circulars, but as we’re hard up for money and this week’s Target ad promises DOLLAR WEEK (***hearts & stars***), I made an exception.  Friends, I give you EXHIBIT A.

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You can see for yourselves the very same Bullseye & Bold Print which drew me in.

On closer inspection of the cover, however, I was dismayed to find nary an item on sale for a dollar.  Tide for $11. Charmin for $13.  Lean Cuisine frozen dinners, 5 for $10 bucks.  Hmm.  That’s odd. I thought.  Maybe they’ve saved all the real dollar deals for inside?   And so I leafed through this week’s Target circular.  CAREFULLY.  All 16 pages.  And how many of the 150-plus products advertised this dollar week did I find listed at $1?  Two.

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I cannot speak for you, but the words dollar week on the front of this week’s Target circular, to me, mean stuff selling for a dollar.  Not $11.  Not $8.  BUT ONE SINGLE DOLLAR.

Not to put too fine a point on it.  But what exactly is the meaning of a dollar week if 99% of the products advertised are selling for more than a dollar?

Would it not simply be the same week as last week, and every other week of the year, in which Target sells its stuff for more than a dollar?  And refers to its sales simply as sales?  Wouldn’t every store be having a Dollar Week THIS AND EVERY WEEK, if indeed the true definition of “dollar week” is really MORE THAN ONE DOLLAR after all?