I don’t normally read Sunday circulars, but as we’re hard up for money and this week’s Target ad promises DOLLAR WEEK (***hearts & stars***), I made an exception. Friends, I give you EXHIBIT A.
You can see for yourselves the very same Bullseye & Bold Print which drew me in.
On closer inspection of the cover, however, I was dismayed to find nary an item on sale for a dollar. Tide for $11. Charmin for $13. Lean Cuisine frozen dinners, 5 for $10 bucks. Hmm. That’s odd. I thought. Maybe they’ve saved all the real dollar deals for inside? And so I leafed through this week’s Target circular. CAREFULLY. All 16 pages. And how many of the 150-plus products advertised this dollar week did I find listed at $1? Two.
I cannot speak for you, but the words dollar week on the front of this week’s Target circular, to me, mean stuff selling for a dollar. Not $11. Not $8. BUT ONE SINGLE DOLLAR.
Not to put too fine a point on it. But what exactly is the meaning of a dollar week if 99% of the products advertised are selling for more than a dollar?
Would it not simply be the same week as last week, and every other week of the year, in which Target sells its stuff for more than a dollar? And refers to its sales simply as sales? Wouldn’t every store be having a Dollar Week THIS AND EVERY WEEK, if indeed the true definition of “dollar week” is really MORE THAN ONE DOLLAR after all?